Project Overview

Project Fanchise is a start-up that set out to create the first-ever fan-run professional sports Franchise.  They purchased an Indoor Football League team and set out to let the fans vote to determine every aspect of team operations — from its city, name, colors, roster, concessions, and, yes, even call the plays in real-time.

Fanchise hired Crossfield to provide game design, development and technical expertise in building v1 of its entire technical platform.  The platform brought together a team website (, iOS and Android mobile apps, a coach-facing web application, live stats software, a streak game, and a custom content management system that powered the entire experience.

Crossfield helped the Fanchise team design and implement a leveling up system (from Waterboy to Owner) where users earned FanIQ by voting, reading articles, answering questions in the streak game, sharing content, and more.

The team played its first game on February 16, 2017, and the product was met with rave reviews.

Launch Project

Project Fanchise


The first fan-run franchise

What We Did

Web development, Mobile development, UI/UX Design

Crossfield Digital|Fanchise