The International Champions Cup is club soccer’s premier summer tournament. Inaugurated in 2013, the annual event’s scope rapidly increased, and by 2015 matches were being played on four continents between fifteen clubs, including Chelsea, Manchester United, and Real Madrid.
The ICC team quickly outgrew their existing website and approached Crossfield before the 2015 season about building something that reflected the premier nature of the tournament.
We spoke with Relevent Sports, the company that operates the ICC, about their needs. At the time they were using a platform solution which was functional but cumbersome and didn’t allow for growth. After understanding their business goals, we distilled their needs down to the following:
- Make it easier to buy tickets
- Support more content during the tournament
- Maximize value for sponsors
In a period of three months (in time for ticket sales) we designed and implemented a solution that addressed all of these points.
International Champions Cup
Club soccer’s premier summer tournament
What We Did
Web Development, UI/UX design